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Devrim Umut Aslan.

Devrim Umut Aslan

Lärare

Devrim Umut Aslan.

Recording Consumer Practices : A Practical Application in Helsingborg

Författare

  • Devrim Umut Aslan

Summary, in English

Practice theory roughly argues that the material world and the cultural world continuously interact and co-constitute one another. However, existing research methods on consumer behaviors tend to separatethese two dimensions and show a preference toward concentrating on only one of them. Video ethnography as a medium has the potential to capture these two worlds—to combine the symbolic and material, the practical and the discursive, the doings and the sayings. In particular, recording a shopping tour of a consumer as a “walk and talk” session has the ability to capture complex data: the material environment, the context, goods, bodily expressions and words. Two challenges with this method, ethical concernsand technical concerns with camera will be discussed.

Avdelning/ar

  • Institutionen för tjänstevetenskap

Publiceringsår

2014

Språk

Engelska

Dokumenttyp

Konferensbidrag

Ämne

  • Social Sciences Interdisciplinary

Nyckelord

  • Video ethnography
  • retail
  • shopping
  • retail geography

Conference name

3rd Nordic Conference on Consumer Research, 2014

Conference date

2014-05-21 - 2014-05-22

Conference place

Vaasa, Finland

Status

Unpublished

Projekt

  • Praxitopia: How shopping makes a street vibrant