Recording Consumer Practices : A Practical Application in Helsingborg

Summary, in English

Practice theory roughly argues that the material world and the cultural world continuously interact and co-constitute one another. However, existing research methods on consumer behaviors tend to separatethese two dimensions and show a preference toward concentrating on only one of them. Video ethnography as a medium has the potential to capture these two worlds—to combine the symbolic and material, the practical and the discursive, the doings and the sayings. In particular, recording a shopping tour of a consumer as a “walk and talk” session has the ability to capture complex data: the material environment, the context, goods, bodily expressions and words. Two challenges with this method, ethical concernsand technical concerns with camera will be discussed.

• Author: Devrim Umut Aslan
• Department/s: Department of Service Studies
• Publishing year: 2014
• Language: English
• Links: https://www.researchgate.net/publication/268522344_Recording_Consumer_Practices
• Document type: Conference paper
• Topic: Social Sciences Interdisciplinary
• Keywords: Video ethnography; retail; shopping; retail geography
• Conference name: 3rd Nordic Conference on Consumer Research, 2014
• Conference date: 2014-05-21 - 2014-05-22
• Conference place: Vaasa, Finland
• Status: Unpublished
• Project: Praxitopia: How shopping makes a street vibrant