Trend analysis is a creative process that aims to map and analyze cultural changes in society in order to predict the future. The purpose of the course is for the student to acquire knowledge of how trend analysis can be understood, as well as how innovation creates new conditions for how trend analysis can be done. Innovation here refers to how new digital tools can be used in trend analysis, and what challenges the use of these tools can entail. The course contains different theoretical perspectives on trend analysis and takes a critical perspective on how trend analysis is carried out by organizations and actors. During the course, the student also gains insight into how different organizations work with trend analysis through guest lectures with different actors.

Information on our Swedish website (länk)

More information:

• Syllabus
• Reading list
• Schedule (Study period: January 15 - March 19, 2024)
• Canvas - learning platform
• Student account - Your student account at Lund University - information
• Registration - course registration is done by the department after participation in the first session.
• Part time, evenings and distance course.
• Bachelor level, no pre-requisites.

We also offer the course The Fashion Market: Fashion Communication and Sustainability.

Incoming exchange students:

Find more information on how to apply as an exchange student, visit this webpage.

Other students:

Apply through antagning.se (link to website). Deadline for application October 16th, 2023.

All applications for courses at Lund University are made using Sweden´s national admissions site, antagning.se. Courses for the Spring 2024 will be open for applications September 15 – October 16 2023.